Marvellously easy to say ‘I get it’

A guide for anyone who wants to change lives through healthcare communications

You know that in the world of healthcare communications, clarity is everything.

People can't get the most from health innovations if they don't understand them. Healthcare professionals might not make the best evidence-based decisions. Patients might suffer unnecessarily, not use the right health services, or make a mistake with their medicines.

But it takes effort and skill to capture attention so it lands your content in a way that health audiences can process, remember and act upon.

And the challenge is ever increasing in our world of social media and information overload.

This idea is central to Wordbird Founder, Sarah Sowerby's new book.

To help make it marvellously easy for YOU to say ‘I get it’, we have distilled some of the key themes into a fast-read white paper.

Wordbird is a healthcare creative agency that makes it marvellously easy for YOUR audiences to say ‘I get it’

Synthesising scientific information into something simple is all about reducing brain power (or cognitive load). Our white paper explains more about:

The barriers to information being taken in, remembered and acted upon by healthcare professionals and patients in their real lives
Company barriers to clarity
Cognitive load and how to ease it
The concept of marginal gains and where you can make them

At the end there is a clarity checklist to assess your own team’s barriers to making it marvelously easy to say ‘I get it’

About Sarah Sowerby

Sarah Sowerby has worked on some of the world's most famous prescription brands over more than 30 years in pharma communications. She has spent her whole life trying to make it easy for health audiences to say 'I get it'.

Marvellously easy to say 'I get it' is Wordbird's purpose and also the name of Sarah's debut book.

Sarah originally wrote this book as a guide for newbie copywriters, but people who have read it, say it has something for everyone in healthcare communications - client service, art directors, strategists and curious clients.

If you care about changing lives through healthcare communications, Sarah invites you to check out the full book. If you’re time-limited, the white paper is an easier place to start.

Arrange an initial call with Wordbird to discuss ways to ease your audiences’ cognitive load and make it Marvellously easy to say ‘I get it’